Trademark

business · branding · intellectual property · identity

What trademarks do. Trademarks help customers recognize products they love and trust. When you see the golden arches of McDonald's or the swoosh on Nike shoes, you instantly know who made them.

More than just logos. Trademarks can be words, phrases, symbols, shapes, colors, or even sounds and smells! The distinctive Coca-Cola bottle shape and the McDonald's jingle are both trademarked.

Legal protection. When a company registers a trademark, it gets official permission to be the only one using that special mark for their type of product. This stops other companies from copying their unique identity.

Worldwide recognition. Trademarks make shopping easier because you can quickly spot your favorite brands in stores, on websites, and everywhere else, even if you're visiting a different country.